Lacoste: Life is a Beautiful Sport…


This has to be one of our favourite adverts in a long time.

Whether it’s the theme music by Disclosure, the artistic rooftop shots or just the male model’s luscious lips throughout that make this video so hot, Lacoste have clearly got our full attention, here at Justina Elumeze, with their wonderful “The Big Leap” advert.

Produced by Patrick Barbier and Romain Cavagnac, and with Creative Director Antoine Choque at the helms, this visually beautiful piece of work makes you wish your first kiss felt like this… or any other, for that matter!

Enjoy… x

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