Tomorrow sees the launch of Marc Jacobs beauty line at Sephora’s flagship Paris store and the designer has chosen the fabulous Jessica Lange to feature in the latest campaign.
Not adverse to making a statement and swerving from the norm, Marc Jacobs says of his choice to have Jessica lange in his beauty campaign, ‘What we’re going to give visually in terms of the print and image is not what you should expect but what inspires me, and that may come from different places. So we used Jessica.”
The beauty line has already been established in America where it has quickly gained success. With a range of high tech products available, this success is likely to be repeated over here. “We’ve had this excitement, we’ve had this kind of financial-reward indication of the customer coming back for the product, and indicators have shown that we have already surpassed our initial goals.”