The beautiful and talented singer Eryka Badu is to front the Spring 2014 campaign for Givenchy.
Stylistic director Riccardo Tisci made the positive decision to choose women of colour to feature in Givenchy’s campaign, hot on the heels of supermodels Naomi Campell’s and Iman’s move to bring to light the lack of (ethnic) diversity within the fashion industry.
“There was a lot of talk this season in fashion,” the designer said. “I was one of the persons who ended up not being touched by this. I discovered Joan Smalls, I discovered Maria [Borges]. I’ve always been supporting them. For me, I grew up in a family and I grew up in a culture, an education, that we are all the same.”
The designer has made a landmark move of casting models of colour for Givenchy’s campaign, including Maria Borges, newcomer Riley, and Asia Chow. He has done this in the hope of banishing racism from the runway and fashion as a whole. It has already been noted that there were more black models in the 1970’s than there are today!
Of choosing Eryka Badu to front his Africa meets Japan themed collection, Tisci states, “Erykah, she’s an icon—come on! She’s one of the most stylish women I’ve met in my life. She’s got such a good sense of proportion, of colors.”
It is indeed a fabulous thing that Tisci has chosen to do with his diversity campaign, something that one would think – in the twenty first century – would no longer be an issue.
Tisci himself could not have put it any better when he stated, “It’s 2013. Everybody’s being so cool about Instagram, about Facebook, any media… everybody’s being so open. At the end of the day, why are not so many black girls or Latin girls in shows? When you have an American president who is black! When I see this happening, it’s quite sad, I think. People can be so avant-garde, so advanced, but actually not, because people are still making differences between skin color.”