Since the success of their Soho pop up shop which opened in May, earlier this month chic lip colour line Bite Beauty replaced it with their first ever solid brick and mortar store.
Owner Susanne Langmuir has seen her business go from strength to strength in the short space of just two years. “We wanted to create something new” she explains of her store’s unique station ‘lip lab’ where you can have your own custom shades created from scratch, with trained technicians actually melting down and mixing up your choice of colours, before chilling them out into bullet form and packaging them.
What makes Bite Beauty lip colours so unique is their green ethos of formulating the products with only food grade ingredients, such as organic butters and an antioxidant red wine resveratrol.
If you are ever in the Soho area of New York do go down and check them out at 174 Prince Street.