After her hugely successful collaboration with H&M, which saw fans queuing up outside H & M stores from the night before to ensure they were able to buy into a piece of her clothing line, Isabel Marant has finally opened up her first UK boutique in Bruton Street, London.
The plush looking store, designed by French architect Franklin Azzi and occupying an old art gallery, is in the heart of Mayfair and features all of her latest designs, making it a lot easier for her London fans to purchase their favourite boots and clothing all under one store.
Of opening her store in London, Isabel stated, “London is so full of energy and ideas. I honestly feel, when I go back to Paris, it’s like walking into an old country—almost a museum, comparatively. This city is alive, and to get our shop here, well, it’s a long, complicated story, but it was three years in the making.”
The Isabel Marant boutique is at:
29 Bruton Street,
London W1J 6QP
Tel: +44 (0) 207 499 7887